Intertrust partners with China broadcaster for DRM

Posted by Ken Y-N on June 7th, 2010 at 02:36pm

This recent press release is not directly TPM-related (although who knows what the future holds), but Intertrust is always a company I’m interested in. They have teamed up with the all too appropriately-initialled CCTV to develop a DRM protection system for high-definition video. The China DRM (Digital Rights Management) Forum is also in on the deal, as the standards body for the DRM to be used. This is not a China-only standard; a number of multinationals are involved too, as it says in the final paragraph:

Currently there are 78 participants in China DRM Forum, including major Chinese content providers such as CCTV, SMG, and BTV, as well as leading technology companies such as TCL, Changhong, Panasonic, Philips, Sony, Nokia, and Intel.

I’ll have to check this out further…

Tags: cctv, china, drm, intertrust

Under General Tags: cctv, china, drm, intertrust