Beyond Oblivion – another new DRM-protected music service

Posted by Ken Y-N on April 21st, 2010 at 04:49pm

I picked up an interesting post about a new service from Beyond Oblivion Inc, which will offer social networking plus unlimited access to Digital Rights Managed music. There are two backers announced, providing a total of $10 million in funding; first is Allen & Co, an investment bank that specialises in the entertainment business, and second is Intertrust Technologies, whose web site title is "Essential to Trusted Computing". The blurb in the press release on this mentions that Talal Shamoon from Intertrust is on the board of the new company, a person who I think I very briefly met during work on the SDMI project; this project also mentioned in the press release.

As a side note, one of the other people involved is Adam Kidron, who is described thusly:

He is currently the managing partner of 4food LLC, a well-capitalized restaurant start-up in New York with a mission to bring fast, nutritious food from local producers to as many people of different income-levels and ethnicities as possible. Kidron’s father was the Marxist theoretician Michael Kidron.

I’ve highlighted the rather jarring juxtaposition of capitalisation and Marxism.

Looking at their website, there’s also a rather badly Photoshopped bus there!

Tags: beyond oblivion, drm, intertrust

Under General Tags: beyond oblivion, drm, intertrust